I read a blog post not long ago where the blogger mentioned she “thought about going to the gym every single day”. I laughed, then I sighed. I think about exercise every day too. And for various reasons, both avoidable and otherwise, I only manage it once or twice a week. If that.
Social media, for me anyway is a lot like exercise. It’s something I would like to do regularly. The experts are always telling me I should do it regularly. But for some reason, regular social media escapes me. Just like a regular jog or swim.
I’m not 100% sure, but I think it’s about priorities. Social media activities, like exercise, seems less important than the deadline we have looming, the children needing food, the fridge needing filling. And possibly less fun than the friends needing lunch, or the book needing to be read.
Plus, reading a book is more fun than Tweeting, or is that just me? And I’m lazy, did I mention that?
Maintaining an active social media presence is an important part of any business marketing strategy in 2011. It may not be the backbone of your business, but it is certainly an important extremity. Keeping in touch with like minded people and colleagues, answering questions, commenting, blogging, tweeting, retweeting, seeing and being seen is essential to having credibility in this fun and exciting, yet slightly bizarre virtual environment we are all currently inhabiting.
The exercise experts say 30 minutes 3-4 times a week is a fairly good fitness regime. You won’t be the fittest person out there, but neither will you be a couch potato. Why not follow the same guidelines for social media activity? For a small business 1.5 to 2 hours spread over a week should cover a new blog post, some time on Twitter, some reading and commenting on your preferred blogs, Linked In and Facebook.
By keeping it regular, consistent and high quality, your credibility will grow and so, in time will your raving fanbase. The same will go for exercise, simply substitute stamina for credibility and fitness for raving fanbase.
I look forward to being the guinea pig in this potentially groundbreaking experiment. Stay tuned…