SEO (Search Engine Optimisation) is a vast subject. There’s so much to know, it can be overwhelming if you’re new at it. The internet has huge amounts of information available, and it’s tricky to filter simple information from the technical details.
Here’s a quick and easy guide to the basics, the simplest ways to optimise your website. No guarantees for page 1 of Google, instead a solid platform to build on.
1. Submit your website to the search engines. If they don’t know you’re there, they can’t rank your site. Most engines will find your site after a while, but you can speed up the process by submitting the site upfront. Here’s the link for Google: http://www.google.com.au/addurl/?continue=/addurl
2. Establish which keywords you wish to optimise for. These are the words most people would type into a search engine, if they were seeking your type of business. Sadly, your competition has probably already thought of the most obvious ones and optimised for them, possibly with a bigger budget for SEO than you. Don’t despair, instead consider some keywords that although not most popular, have perhaps been overlooked by the competition. The internet is choc-a-bloc with keyword optimisers and tools you can use, many are very good, try Market Samurai www.marketsamurai.com (who aren’t paying me to say this).
3. Name your website pages in the Title meta tag. The title appears at the top of your webpage and it’s important to search engines. Use up to 65 characters to reflect what your site and the individual page contains, with clever keywords. How you insert the meta tag information into the site code will depend on your website, you may be able to do it yourself, or you may have to ask your web developer.
4. Always include a Description meta tag. This is the short blurb appearing on the search engine results page. You have up to 165 characters, use them wisely (keywords again) and always include your phone number. If you’re selling something fairly generic and the searcher is simply looking for a local outlet, they may call you without even clicking on your site. Once again, how to get the meta tag information into the site code is the same as in point 3.
5. Write your website to include keywords. Always make it interesting and compelling, because people are reading it, not just googlebots. The trick to writing website content to impress both the search engines and the potential customers is to focus on the customer:
• Engage them, interest them, satisfy their needs and answer their questions.
• Use headings, bullet points and lists. They’re easier for the time poor customer to scan and provide opportunities to naturally insert your keywords.
Follow these 5 easy steps and you’ll impress your potential customers and the web crawlers. For more information from an experienced and reliable source, Glenn Murray from Divine Write has a wonderful ebook which is well worth the investment.
And if you’d like some help writing copy to please everyone, contact Bec.