I love my clients. The energy and passion they put into their business is inspiring. I love that they put value on well written copy and a quality edit. They understand how it can make a positive difference to all their marketing and communications. It’s been a pleasure working with them all.
My most recent projects and ongoing clients
Client since September 2013- Copy editing and proofreading for plain English
Proto Partners deliver written updates and reports at every stage of their projects. It’s vital that these reports are engaging and simple for executives to understand and act on quickly. My job is to edit and pare back reports to isolate and highlight the main message.
Osborne Lawyers – Website copy with a conversational tone
Feb 2016-May 2016
I had permission to give a legal website a slightly more conversational (yet still professional) tone of voice, to appeal to a range of potential clients. I had to explain and prove how good these lawyers were (and they were awesome), while avoiding jargon and corporate speak. For this project I worked with an excellent WordPress website designer and architect, Jennifer Arnold of Little Fish Web Design.
Christina Musgrove – Total Travel Solutions – A fresh start with new website copy
Sept 2014 & July 2016
Christina needed a personal statement page outlining her particular style of travel service. She needed to differentiate her skills and service and attract her target market. The copy had to speak to the heart of travellers who are time poor, or don’t like booking over the internet. For this project I worked with the sublime Anne Foster of Spatial Design, an amazing graphic designer.
PB Accountants and Advisors – New website copy with no stuffy, boring accountant in sight.
Nov 2015-March 2016
An accounting firm specialising in SMEs, PB Accountants wanted an approachable tone, and a clear description of their packages and point of difference. Once again I was permitted to create a conversational, yet informative voice. I described the business to potential customers in a way that spoke of knowledge and authority but did not intimidate. Another project with Anne Foster of Spatial Design.
Hoffam Accountants – Editing and clarifying messages for a particular market
Client since July 2015
An accounting firm specialising in the tax affairs of property focused investors, I have been called upon to edit promotional material for several conferences and award submissions. I’ve also edited articles and website copy. My main task has been to remove jargon and corporate speak from these documents, making an easier read for the target market.
Healthsite – Website copywriting for medical sites.
Client since March 2015
Healthsite specialise in creating beautiful, functional websites for general practitioners and medical specialists. When a client requires copywriting or an edit I am their woman. I’ve written over a dozen GP sites, and several specialist sites including Paediatrics, skin specialists and mens health.
Estia Health – Delicate, sensitive subject matter for potential employees and residents of old age residential care
Sept 2015-Dec 2015
Estia provide aged care residential accommodation. Their marketing department asked me to write policy documents for a new, united organisation post takeover. Such tender subjects as “Saying goodbye” and “Getting to know you” had to be treated respectfully and carefully to send the right message to staff and potential residents.
A couple of oldies, yet goodies. Copy editing and Case studies
Oct 2014-Dec 2014
Copywriting and Editing for website relaunch
Constructive recently undertook an overhaul and rebrand of the business including the launch of a new website and brochure. I assisted with copywriting and editing with the goal of clearly conveying the messages of the new improved website to the market. I also edited the press release and social media content.
Oct 2014-Nov 2014
Case study writing and editing
Paralogic sells personal medical products (catheters) via mail order to individuals and medical businesses. To add a personal element to this delicate product I was employed to write stories on selected customers. Definitely the most thought provoking work I was engaged in last year.