Website Copywriting with a good pinch of SEO
You only have 8 seconds to attract and keep a reader on the web. Wouldn’t you prefer a professional wrote it? Someone who knows how to include keywords for search engines but never forgets that it’s a person who’s going to pick up the phone or send the email enquiry?
We begin with a briefing process where I pick your brain and ask loads of questions about you and your business and your team. Some of the questions are a little unusual but I have found they send me right into the heart of your business. It’s a privilege to hear about what people do, what they love to create or are super good at. I take everything you tell me, and write about it, in a carefully crafted message that speaks to the exact people you’re hoping to reach.
Imagine the pure spirit of your business in 300 words. The best bits of your offering presented for customers to read and respond to via a clear call to action. I can do that for you.
Regular valuable content increases customer loyalty
Content is a generous offering of information designed to entertain or help your customers. Blogs, newsletter and articles all share valuable information but they take time to write. Ebooks and case studies take even longer, but done well, they’ll encourage readers to give you their email address, to trust you, to begin a relationship. These days people don’t give their email address away lightly. You MUST give them something valuable and well written. When it comes to creating valuable content, professional copywriters like me come in very handy.
There are two ways you can use content:
- To attract new customers. Ebooks, white papers, long form copy that really packs a punch with new information or ‘secret tips’. Offer a tempting treat in return for an email address and you’ll build up a list of potential customers you can stay in contact with.
- To keep existing customers. This is a no brainer. How much cheaper and easier is it to keep a customer than bring a new one on board? SO much easier. SO much cheaper. Presenting them with regular, easy to read, valuable information (articles, blogs, podcasts) is one way to keep your existing clients engaged and happy.
No matter what your reasons, spending time creating content is a worthwhile investment to make in your business. And if you don’t have the time to spend creating it, you can engage copywriter to do it for you.
Ooooh, pick me! I’ll have you contented up in no time. Call 0417 732 909.
Editing and proofreading sends a clear message
You wrote it, but you don’t like it. It’s too long, or too jargony, or the message is missing somewhere in a lot of fluff. It might have poor grammar and spelling (which will just make you look unprofessional).
It’s a mark of respect to your readers to deliver high quality, edited material. It shows you mean business and care about the product you’re offering. Don’t undermine a beautifully designed website or a painstakingly written ebook with poor editing, bad grammar and spelling mistakes. A fresh pair of eyes often make all the difference to spotting mistakes you’re too ‘involved’ to see.
I can turn unfinished, unedited copy around, make it shine, find the message and make it stand out. It’s what I do. In fact, it’s one of my favourite things to do.
Don’t risk it, give it to an expert. Bec 0417 732 909 or firstname.lastname@example.org.