You wrote it, but you don’t like it. It’s too long, or too jargony, or the message is missing somewhere in a lot of fluff. It might have poor grammar and spelling (which will just make you look unprofessional).
It’s a mark of respect to your readers to deliver high quality, edited material. It shows you mean business and care about the product you’re offering. Don’t undermine a beautifully designed website or a painstakingly written ebook with poor editing, bad grammar and spelling mistakes. A fresh pair of eyes often make all the difference to spotting mistakes you’re too ‘involved’ to see. Proofreading and editing the content or website page could make all the difference to the image you’re presenting.
Remember, spell check doesn’t pick up incorrect use of there (their or they’re), or the wrong your (you’re) and many other errors. The only way to nail your editing is via a real human person. Preferably one who’s a professional editor and proofreader.
Many business owners are subject matter experts. Which is great, of course you want to be an expert when it comes to your product or service. But when you’re talking about it to others, you need to keep your words simple. Most of your readers (maybe even all) won’t have the same depth of knowledge you do. That’s why they need you isn’t it? So you need to pitch your business at a level everyone can understand. I can edit your copy so you come out sounding like you know your stuff, without any confusing jargon, abbreviations or corporate speak.
I can turn unfinished, unedited copy around, make it shine, find the message and make it stand out. It’s what I do. In fact, it’s one of my favourite things to do.
Don’t risk it, give it to an expert. Bec 0417 732 909 or firstname.lastname@example.org.