Content is a generous offering of information designed to entertain or help your customers.
You’re the expert in your field. Sharing your knowledge online via regular blogs, newsletters and articles is excellent for customer retention (and SEO) but they take time to write. Ebooks and case studies take even longer, but done well, they’ll encourage readers to give you their email address, to trust you, to begin a relationship.
These days people don’t give their email address away lightly. You MUST give them something valuable and well written. When it comes to creating valuable content, professional copywriters like me come in very handy.
Quality content attracts new customers.
Ebooks, white papers and long form copy can really pack a content punch with new information or ‘secret tips’. Offering a tempting treat in return for an email address will help you build up a list of potential customers you can stay in contact with. And when they do need you, and they’re ready to purchase, you’ll have proven your value.
Quality content retains existing customers.
This is a no brainer. How much cheaper and easier is it to keep a customer than bring a new one on board? SO much easier. SO much cheaper. Presenting them with regular, easy to read, valuable information (articles, blogs, podcasts) is one way to keep your existing clients engaged and happy.
No matter what your reasons, spending time creating content is a worthwhile investment to make in your business. It’s a great way to consolidate your knowledge and experience into something others will appreciate and find useful.
Even if you’ve started writing something but don’t have time to finish.
Even if your blog posts are still a list of dot points.
I can turn your ideas (and most importantly, knowledge) into content your customers will appreciate. Call Bec on 0417 732 909. I’ll have you contented up in no time. .