I am the world’s biggest procrastinator. I can spend an entire freelance day finding excuses not to do the work that’s shouting at me from my laptop. Then I have a big panic and work all hours to meet my deadlines.
Now this method has served me well for many years, but at my advanced age I’m keen to stop the mad roller coaster, create some systems and lose the stress. Part of this plan is to begin blogging regularly.
As opposed to not at all for several months and then 5 times in a row in a state of panic. Repeat.
I am setting myself deadlines. And taking them as seriously as those set by my clients. Now my website has been sitting, waiting patiently for me to take it in hand, and I am refreshing content on all pages, adding some graphics, updating testimonials etc. But it also REALLY needs a regular blog. It’s time to walk my talk.
After all, I’m often telling potential and existing customers about the importance of blogging for their business.
So the key, the super dooper key you ask? Just this. Start blogging for crying out loud!
OK so we’ve decided to start. Good oh.
Now… There’s lots of opinion out there on how to blog. And this creates lots of dilemma.
Should I be blogging daily or weekly or less often?
Should my blogs be long or short or a bit of both?
Perhaps change it up with Infographics? Videos?
Is the list format overused or a handy tool?
Well, as I said above I’ve just decided to start. And address these issues as I go. Even write about them as I learn. I think you should too. At least the learning as you go part. Here’s why:
- At least if you’ve started blogging there’s new content on your site. And it’s being added regularly…isn’t it?
- If you get into a rhythm to post once a week (for example) it’s excellent practice. If you’re not a writer, writing something once a week will improve your skills no end. And if you are a writer (like me) you’ll still find yourself improving. You can’t go wrong.
- You will sometimes write articles that aren’t completely awesome. Deal with this. Do everything you can to make it awesome and post it, knowing you’ve done your best.
- You will sometimes (maybe even often) write articles that blow you away with their utter amazingness. If you can recognise this (and you will- don’t be shy), promote the heck out of it on social media. Even more than normal.
- If you post regularly with a range of styles you may discover YOUR clients and readers prefer short to long, or love a list post, or go for infographics. You’ll never find out if you don’t post.
See! Now I’ve got a bit of a list post, that’s not too terribly long. Next time I’ll write a long one full of chunky bits of information goodness. Look out.
A bit of blogging controversy, by me.
While I agree with Neil Patel (from the uber successful and influential Quick Sprout and Kissmetrics) in almost everything he says (ever), I have a few issues with his recent article on Content Marketing on a shoestring where he recommends sourcing content from cheap writing sites. Paying $10 and less for articles was suggested. I think this does no honour to the writers and the users of this content.
Take an hour or two and write it yourself. Do it fortnightly if you’re time strapped. But don’t go to those content mills. If it’s cheap, it’s going to be poor quality, and you don’t want that on your blog. You’ll just end up rewriting poorly written generic content that’s probably gone to several other sites too.
So are you ready to start? I am. I just did! Good luck bloggers.